Times have sure changed from those earlier days of the rugged Marlboro Man. Men cosmetics have gone mainstream as more men turn towards cosmetics and skin care products. One reason: baby boomers are looking for an edge in the workplace in this down economy. And, the younger guys like the idea of simply looking as good as they can all the time.
For those men looking to become more attractive during the job search this trend towards vanity also includes the dyeing of hair and eyebrows, the removal of strategically misplaced and misguided tattoos, Botox injections, and skin re-surfacing techniques..
According to this LA Times article we’re witnessing a BOOM in men cosmetics and skin care products. For companies that make these male products the future looks extremely bright as the market is approaching nearly $3 billion in sales, yet only one in four men currently use some type of facial product. Yet, it appears some men have not received the memo that cosmetic line specifically for men are now available according to this article.
Manufacturers of men cosmetics are better learning how to market and package their products keeping the male mindset in mind. They’ve adopted masculine packaging – so no more pink packaging – and sell the products from male friendly locations in department stores, and is some cases dedicated men aisles. And, perhaps the biggest thing these companies have learned in marketing men cosmetics is not to use the word “makeup”.
Steps Men Can Take to Look Better
Beyond the skin care products there are many other steps men can take to maintain good-looking skin throughout life. First, eat well. Follow Dr. Perricone’s advise on eating a colorful foods. A healthy diet is low inflammatory, low glycemic, and high in antioxidants, all of which improves skin health while limiting wrinkles. We really are what we eat, and that holds true for our skin, as our skin is an indicator of our overall health.
Learn how to shave properly. If you’re like most men you probably feel like you have a good handle on how to shave by now. But, watch these videos to pick up a pointer or two on improving your shaving technique and skill.
Exercise! You knew that was coming if you been to our site before. Exercise improves blood flow delivering oxygen and nutrients to the skin and opening up pores to allow for the removal of toxins.
It’s OK to look want to look good even if you’re a man. Afterall, do you want to look bad?
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